Google Adsense Success Tips VI - Relevant Ads

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Google Adsense Success Tips VI - Relevant Ads

This is Part 6 of the serialized article: Adsense Success Tips For Bloggers. It's a good idea to read Part 5 first to get a better understanding.



Until now, we have discussed 2 of 4 Adsense Success Formulas, namely increasing blog traffic and get high value ads. Now, it's time we discuss the 3rd factor, which is getting relevant ads. Just to remind again the Adsense success formula is:

Adsense Earnings = high traffic + high value ads + relevant ads + ad placement and design

Well, now let's focus on the 3rd factor we're talking about, getting relevant ads. This factor is just as important as any other factor. Because, even if you've gained high traffic, have also managed to get high value ads by choosing the keyword 'expensive'. But if ads appearing on blogs are not relevant to their content, they will not have as much effect on revenue as expected.

Let me give you an illustration. We take an example, let's say your blog topic is about health tools. Your blog already contains dozens (hundreds, even) of choice articles about health equipment.

Your blog also has mastered search results in search engines with keyword health tools. However, when opened by visitors, ads from Adsense that appear exactly most about blogging!

Predictable. People who visit your blog, are people who are interested in medical devices, and it is very unlikely they click on ads about blogging!

Well, now the challenge is: how to get relevant ads?

Here are some ways you can:
Make sure there are ads for the targeted keywords

The easiest way, try to do a search via Google. See the results. Are there ads in the search results?

If it does not exist, then it's a bad sign. Therefore, inevitably you have to find new keywords. For example, if the keyword 'lounge chair' has no ads, try 'baby chairs', 'baby chairs' and so on. Try different combinations, until you find the right one.
Focus on one topic

Try to make every post we only discuss one topic only. If you discuss many or more than one topic in a single post, this will confuse the Adsense bot to determine the topic of a page. In the end, you will get irrelevant ads.

So, if the article is a bit long, and it should contain several subjects at once, divide into sections.
Increase your keyword density

The more keywords are used, the greater the chance of getting relevant ads. I myself do not know exactly, how Adsense bots determine which ads best match our blog articles.

But at least, I suggest to include the keyword in the title of the article and at least one more in the first paragraph, then spread it naturally to the next alenia-alenia. Good also if writing keywords with bold, italics, underline and so on as emphasis. This will help Adsense bots display ads that are relevant to the topic being discussed.

Check out the blog's menu, sidebar, header and footer

Adsense bots do not seem to just pay attention to the main article to determine the topic of the blog and then select the appropriate ads, but also check the menu, sidebar, including header and footer blog.

So, if there is text on the menu, sidebar and footer that do not fit the topic, should be removed only.
Irrelevant ad block

If you've done the above, but you continue to get irrelevant ads, take the last step: just block those ads!

Well, how? Easy is not it?

If you've done all the above, you should now have ads that are relevant to the topic of your blog. Of course, this is expected to increase the CTR (Click Through Rate) and ultimately increase your Adsense revenue.

In the next article, we will discuss the last factor of the Adsense Success Formula, which is the placement and design of the ads. Hopefully useful, successful for all of us.


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