Google Adsense VII Success Tips - Ad Design and Placement

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Google Adsense VII Success Tips - Ad Design and Placement

This is Part 7 of the serialize: Adsense Success Tips For Bloggers. It's a good idea to read Part 6 first to get a better understanding.


Now it's time we discussed the last factor of the Adsense Success Formula, which is how to place and design good ads to increase revenue from Google Adsense.

I myself have done a lot of research (read: find out) about this, especially from forums that specifically discuss about Adsense. In conclusion there is no definitive formula on the best placement and ad design. Because apparently, Adsense publishers have different strategies and trends.

Some prefer a design that "blends in" with the blog theme, while others just highlight it by giving a striking color and making it not blend into the look of the blog.

Some like skyscrapers ad units, while others prefer banner forms and so on. And indeed, the topic of placement and design of Adsense ads is one of the most inviting topics of "debate".

From here I finally came to the conclusion, different strategies needed for different blogs. Strategy that runs well for a blog, not necessarily also useful for other blogs. This is certainly closely related to the theme, blog topics, blog design and how the presentation to visitors. Thus the best tips that can be delivered are: experiments!

Try different positions and designs, then see the results. Experience is the best teacher is not it?

Adsense success tips, design and ad placement

However, below are some tips, which you might make a personal experiment to get that really work and appropriate for your blog.
  • Put it at the top of the page.
    This is a general rule that is almost accepted by the Adsense players. That is, that the ad should be placed at the top of the page, so that it is visible without having to scroll down the page. This is based on a survey that proves that the average blog visitors only spend about 60 seconds less, and usually they do not do scrolling at all. So, if your ad is placed at the bottom of the page, then there is a chance for the ad to be seen. This means missing the opportunity to be clicked is not it?
  • Put it in the post
    This is mostly done by the Adsense masters. They always put ads together in the posting page. Thus, ads can show to visitors well while reading an existing article. However, this is also a downside, the reader may feel "uncomfortable" with ads that appear dominant.
    To make sure that the ads placed in the post does not dominate the page as a whole. Choose a size that is not too large and make the design blend nicely with the page. For those who do not know how, please read how to install Adsense ads on top posts, as you see in this blog.
  • Blend with blog design
    This is usually done by selecting the background color of the ad the same as the background page. Also equate colors to text and url links with whole page url links. With this, your ad will appear blend perfectly with the page, so it does not look separate alone. From successful blogger experience in Adsense, I see most of them do this.
  • Balance
    What I mean is, ad placement and design should be tailored to the overall blog design. Do not let our blog page appear to be dominated by ads, because it will make visitors feel frustrated. Usually this happens because wrong in choosing the right size.

Again I remind you that, there is no definitive formula on the best placement and ad design. One good strategy for one blog, not necessarily useful for other blogs.

Please experiment with the four benchmarks above. But based on my own experience, by organizing the four things above, can increase revenue in just a few days. Success for all of us.


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